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1 customer relationship management systems
Englisch-Deutsch Fachwörterbuch der Wirtschaft > customer relationship management systems
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2 customer relationship management
Mktgthe cultivation of meaningful relationships with actual or potential purchasers of goods or services. Customer relationship management aims to increase an organization’s sales by promoting customer satisfaction, and can be achieved using tools such as relationship marketing.CRM is particularly important in the sphere of e-commerce, as there is no personal interaction between the vendor and the customer. A Web site therefore has to work hard to develop the relationship with customers and demonstrate that their business is valued. A CRM system generally includes some or all of the following components: customer information systems, personalization systems, content management systems, call center automation, data warehousing, data mining, sales force automation, and campaign management systems. All these elements combine to provide the essentials of CRM: understanding customer needs; anticipating their information requirements; answering their questions promptly and comprehensively; delivering exactly what they order; making deliveries on time; and suggesting new products that they will be genuinely interested in.Abbr. CRMThe ultimate business dictionary > customer relationship management
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3 customer relationship management
"The process of building profitable customer relationships through the delivery of highly targeted interactions at all customer touch points by aligning marketing, sales and service functions and systems."English-Arabic terms dictionary > customer relationship management
См. также в других словарях:
customer relationship management systems — CRM systems Computer applications that integrate a company s information about its customers with the knowledge of how best to use this information … Big dictionary of business and management
Customer relationship management — (CRM) is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes principally sales activities, but… … Wikipedia
Customer Relationship Management — Customer Relationship Management, kurz CRM (dt. Kundenbeziehungsmanagement) oder Kundenpflege, bezeichnet die konsequente Ausrichtung einer Unternehmung auf seine Kunden und die systematische Gestaltung der Kundenbeziehungs Prozesse. Die dazu… … Deutsch Wikipedia
Customer-Relationship-Management — Customer Relationship Management, kurz CRM (dt. Kundenbeziehungsmanagement) oder Kundenpflege, bezeichnet die konsequente Ausrichtung einer Unternehmung auf ihre Kunden und die systematische Gestaltung der Kundenbeziehungs Prozesse. Die dazu… … Deutsch Wikipedia
customer relationship management — (CRM) systems and software developed to help companies build and maintain good relationships with their customers (by efficiently and cleverly storing information about each customer) … English contemporary dictionary
Customer acquisition management — is a term used to describe the methodologies and systems to manage customer prospects and inquiries, generally generated by a variety of marketing techniques. It can be considered the connectivity between advertising and customer relationship… … Wikipedia
Acquaintance Relationship Management — Customer Relationship Management, kurz CRM (dt. Kundenbeziehungsmanagement) oder Kundenpflege, bezeichnet die konsequente Ausrichtung einer Unternehmung auf seine Kunden und die systematische Gestaltung der Kundenbeziehungs Prozesse. Die dazu… … Deutsch Wikipedia
Relationship Management Automation — Next Generation CRM Relationship Management Automation (RMA) ist eine junge Disziplin des Customer Relationship Management (CRM). Sie bezeichnet die automatisierte Durchführung von kundenindividuellen Kommunikationsprozessen über mehrere… … Deutsch Wikipedia
Customer communications management — is a term highlighted by research companies such as Gartner Group, Forrester Research and Madison Advisors to define a convergent set of Information Technology solutions that together provide marketing communication professionals the ability to… … Wikipedia
Vendor Relationship Management — VRM, or Vendor Relationship Management, is the reciprocal of CRM or Customer Relationship Management. VRM describes a set of tools, technologies and services that help individuals go to market and manage relationships with vendors. In turn,… … Wikipedia
Outsourcing relationship management — (ORM) is the business discipline widely adopted by companies and public institutions to manage one or more external service providers as part of an outsourcing strategy. ORM is a broadly used term that encompasses elements of organizational… … Wikipedia
